#Cubs and Toyota announce Legacy Partnership
The Cubs and Toyota announced a long-term Legacy Partnership on Friday to establish Toyota as the Official Vehicle of the Chicago Cubs and Wrigley Field.
As part of the extended partnership, Toyota’s logo will be represented on the panel beneath the Wrigley Field Marquee at
the corner of Clark and Addison streets. In addition to having a presence below the Wrigley Field Marquee, Toyota continues their presenting sponsorship of in-game manager challenges and umpire reviews, and the company will receive in-game rotational signage behind home plate and on the left field video board. Toyota will receive field-level signage and naming rights to the team’s parking lots surrounding Wrigley Field beginning in the 2016 season.
The panel beneath the Wrigley Field Marquee has a history of supporting team and corporate partner initiatives. In the
early 1980s, an advertising slogan for Budweiser appeared on the panel in conjunction with the LED board installation.
Allstate’s logo was featured while the Marquee was painted purple for the Allstate Wrigleyville Classic college football
game hosted by Northwestern University in 2010. As part of the Wrigley Field 100 celebration in 2014, the team added
“Celebrating 100 Years” below the Marquee. This season, the lower panel featured “#LetsGo” to support the team’s marketing campaign and will now feature Toyota’s logo.
Toyota becomes the 10th Legacy Partner of the Cubs, joining Advocate Health Care, American Airlines, Anheuser-
Busch, ATI Physical Therapy, Nuveen Investments, Sloan Valve Company, Starwood Hotels and Resorts, Under Armour and Wintrust.