#Cubs season ticket prices increase for 2016
Cubs season ticket holders can start thinking about next year. The Cubs sent a letter Friday to their season ticket holders to explain the renewal process for 2016, prepare them for an increase in cost, and offer a chance to relocate if desired.
Colin Faulkner, vice president, sales and partnerships, said Friday that nearly 1.2 million people sought to purchase Cubs postseason tickets. There now are more than 73,000 on the Cubs season ticket waiting list. According to the Cubs’ data, the average ticket price increased more than 20 percent from 2014 to 2015 on the secondary market. Postseason tickets often were being sold for three to four times face value. The Cubs expect the secondary market pricing to continue to increase in 2016.
“It’s clear there’s demand for our tickets right now,” Faulkner said. “Weighing all the data available to us, we’ve made the decision to adjust prices to all sections of the ballpark. It will vary on season ticket holders location but the average increase is around 10 percent. There are some that will be slightly lower than that, some slightly higher.”
Faulkner said he understands no one likes to pay more but said “the goal is to remain competitive for the long term and provide our fans with great facilities, great customer service, and value as a season ticket holder with meaningful baseball.”
How much a season ticket holder’s increase will be is outlined in each individual letter. If they want to renew, season ticket holders must make a 20 percent payment by Dec. 2. The remaining 80 percent balance is due Jan. 12.
If a season ticket holder wants a different view, the Cubs will offer a relocation event online on Dec. 8. This is the second year the team has offered this option online because of ongoing construction at Wrigley Field. However, Faulkner cautioned that he expected the majority of season ticket holders to renew, which would mean there will not be many options to move.
*The Cubs will announce the date when single game tickets go on sale at a later time, although it was expected to be in late February. Next week, the Cubs will expected to provide information on the ticket packages available, which will be for sale in time for the holidays.
— Carrie Muskat